Suryani, Y. and Oktafani, F. (2021) “COMPARATIVE ANALYSIS OF THE IMPLEMENTATION OF THE MIX MARKETING STRATEGY IN TRADITIONAL AND MODERN MARKET CONSUMERS”, Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 5(1), pp. 1056-1077. doi: 10.31955/mea.v5i1.962.