Fitriyani, D. and Ernawadi, Y. (2025) “ANTESEDEN BRAND LOYALTY HAND & BODY LOTION CITRA”, Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(3), pp. 1198-1215. doi: 10.31955/mea.v9i3.6380.