Kumala, P. D., Wiyadi, W., Nasir, M. and Isa, M. (2025) “ANALYSIS OF PRODUCT TYPES, PROMOTION AND CUSTOMER LOYALTY MEDIATED BY BRAND IMAGE AT PT. BANK MANDIRI (PERSERO) TBK”, Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(1), pp. 2706-2722. doi: 10.31955/mea.v9i1.5468.