Salfiana, E. and Masnita, Y. (2025) “BRAND ENGAGEMENT AS A MEDIATOR : CONNECTING BRAND FAMILIARITY, SELF-IDENTIFICATION AND POSITIVE WORD OF MOUTH”, Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(1), pp. 778-795. doi: 10.31955/mea.v9i1.4966.