Azzahrah, Salma, Fresha Kharisma, Ika Diyah Candra Arifah, and Hujatullah Fazlurrahman. 2026. “USER SEGMENTATION FOR DIGITAL TECHNOLOGY ADOPTION ASSESSMENT USING RFM AND K-MEANS CLUSTERING : EVIDENCE FROM PESONNAGO INTERNAL E-COMMERCE”. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 10 (3), 365-86. https://doi.org/10.31955/mea.v10i3.7855.