Tjioe, Gabrielle, Brigitta Maggie Wijaya, Jason Frederick Evarianto, Vincent Adelwin Darmawan, and Erwin Erwin. 2025. “CONQUERING CUSTOMER HEARTS : INTELLIGENT HYPER-PERSONALIZATION WITH ARTIFICIAL INTELLIGENCE FOR ENHANCED CUSTOMER ENGAGEMENT”. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 9 (1), 3336-56. https://doi.org/10.31955/mea.v9i1.5589.