Purnama Sari, Desak Made Febri, Ida Bagus Agung Rama Pradipta Arba, Nyoman Sri Manik Parasari, and Ida Ayu Oka Martini. 2025. “MODELING PURCHASING DECISIONS : COMPETITIVE STRATEGIES OF LOCAL COFFEE SHOP BRANDS IN BALI”. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 9 (1), 2953-76. https://doi.org/10.31955/mea.v9i1.5536.