Paseru, Olivia, and Ari Ginting. 2024. “THE INFLUENCE OF PRODUCT DIFFERENTIATION, PRODUCT INNOVATION, FACTOR OF CULTURAL, SOCIAL, PERSONAL AND PSYCHOLOGICAL ON PURCHASING DECISIONS”. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 8 (1), 506-17. https://doi.org/10.31955/mea.v8i1.3712.