Tias, W., & Handayani, W. P. P. (2026). ANALIZING THE FACTORS THAT DETERMINE CONSUMER PURCASE DECISIONS : THE EFFECTS OF PRICE PERCEPTION, BRAND IMAGE, AND WORD OF MOUTH AT KOPI KENANGAN MADIUN. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 10(1), 313-324. https://doi.org/10.31955/mea.v10i1.6822