Fitriyani, D., & Ernawadi, Y. (2025). ANTESEDEN BRAND LOYALTY HAND & BODY LOTION CITRA. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(3), 1198-1215. https://doi.org/10.31955/mea.v9i3.6380