Purnama Sari, D. M. F., Pradipta Arba, I. B. A. R., Manik Parasari, N. S., & Oka Martini, I. A. (2025). MODELING PURCHASING DECISIONS : COMPETITIVE STRATEGIES OF LOCAL COFFEE SHOP BRANDS IN BALI. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(1), 2953-2976. https://doi.org/10.31955/mea.v9i1.5536