Nazwa, F., & Salya, A. (2025). PENGARUH PENERAPAN HYPER PERSONALIZATION TERHADAP CONSUMER PURCHASE BEHAVIOR MELALUI BEHAVIORAL INTENTION. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 9(1), 2897-2926. https://doi.org/10.31955/mea.v9i1.5534