Ramadhan, M., Astuti, H., Rahmawati, E. and Ikhsani, M. 2024. THE EFFECT OF INFLUENCER MARKETING, VIRAL MARKETING AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION AT BLOODS STORE IN PURWOKERTO. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA). 8, 1 (Mar. 2024), 1470-1484. DOI:https://doi.org/10.31955/mea.v8i1.3868.