Tasya, A. and Marsasi, E. 2023. THE EFFECT OF PERCEIVED VALUE AND EWOM ON LOYALTY IN THE INDUSTRY CONSUMER GOODS BASED ON EQUITY THEORY. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA). 7, 1 (Apr. 2023), 236-252. DOI:https://doi.org/10.31955/mea.v7i1.2867.