THE EFFECT OF INFLUENCER MARKETING, VIRAL MARKETING AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION AT BLOODS STORE IN PURWOKERTO - Ramadhan, Muhammad; Astuti, Herni; Rahmawati, Erny; Ikhsani, Mastur (Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2024)