THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASE DECISIONS AT ZHALSA.ID STORES IN LHOKSUKON CITY - Edyansyah, T; Ahyar, Juni; Ilham, Rico Nur; Chalirafi, Chalirafi; Ikramuddin, Ikramuddin (Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 2022)