pengaruh PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN KEPUASANPELANGGAN TERHADAP LOYALITAS PELANGGAN PADA PT. FATONA JAYA SUKSES

  • Rosinta Romauli Situmeang Universitas Prima Indonesia, Medan
  • Yuwanndy . Universitas Prima Indonesia, Medan
  • Veronika . Universitas Prima Indonesia, Medan
  • Cindy Yeohan Universitas Prima Indonesia, Medan

Abstract

The purpose of this study was to test and analyze the effect of product quality, distribution channels and customer satisfaction on customer loyalty , the decrease in customer loyalty is due to the inadequate product quality ,distribution channels and customer satisfaction . the theory used is related to product quality, distribution channels and customer satisfaction and customer loyalty . the population in this study amounted to 216 customer and a sample of 140 customers . the sampling technique used was random sampling. the data analysis used was validity and reliability test, classical assumption test , multiple linear regression analysis, hypotesis testing. the conclusion in this study is that partially and simultaneously product quality , distribution channels and customer satisfaction have a positive and significant effect on customer loyalty at PT Fatona Jaya Sukses 

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Published
2020-09-29
How to Cite
Situmeang, R., ., Y., ., V., & Yeohan, C. (2020). pengaruh PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN KEPUASANPELANGGAN TERHADAP LOYALITAS PELANGGAN PADA PT. FATONA JAYA SUKSES. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(3), 840-849. https://doi.org/10.31955/mea.vol4.iss3.pp840-849