PENGARUH DIMENSI KEPERCAYAAN (TRUST) KONSUMEN TERHADAP KEPUASAN PELANGGAN PADA E-COMMERCE DI INDONESIA

  • Indirasari Cynthia Setyoparwati Universitas Airlangga

Abstract

The purpose of this study is to analyze the influence of ability, kindness, and vendor integrity or e-commerce on e-commerce customer satisfaction in Indonesia. The data used in the study were 200 questionnaires distributed to e-commerce users throughout Indonesia. The results of this study found that the ability variable was not significant for e-commerce customer satisfaction. Whereas, the variables of kindness and integrity have a significant effect on e-commerce customer satisfaction.

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Published
2019-08-31
How to Cite
Setyoparwati, I. (2019). PENGARUH DIMENSI KEPERCAYAAN (TRUST) KONSUMEN TERHADAP KEPUASAN PELANGGAN PADA E-COMMERCE DI INDONESIA. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 3(3), 111-119. Retrieved from http://journal.stiemb.ac.id/index.php/mea/article/view/165