CREATIVE ECONOMY-BASED ENTREPRENEURIAL DEVELOPMENT MANAGEMENT IN THE INFORMATION AND DIGITAL AGE

  • Dadi Kuswandi Universitas Gunadarma
Keywords: Management, Entrepreneurial Development, Creative Economy, Digital

Abstract

This study aimed to determine the level of management of creative economy-based entrepreneurial development in the information and digital era. This research uses quantitative research with a descriptive analysis approach. The sample in this study was determined proportionally as many as 120 units of MSEs. Respondents were owners and managers of creative economy MSEs found in the city of Bogor. Questionnaires and face-to-face interviews carried out primary data collection according to the instruments provided. The questionnaire consists of demographic questions, business management knowledge using a Likert scale. The collected data were analyzed descriptively for interpretation of respondent data. To prove whether there was a relationship and influence of financial literacy and performance variables, simple regression analysis was used with F and t-tests. Based on the investigation and processing of research data, it can be concluded that knowledge and business management applications are proven to affect the performance of the creative economy MSEs in the city of Bogor. Demographic factors, namely gender, education, and business age, affect financial literacy, and the dominant demographic aspect is business experience, not education, as the results of previous research. Financial literacy has a relationship and influence on the financial performance of the creative economy MSEs in the city of Bogor.

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Published
2021-10-05
How to Cite
Kuswandi, D. (2021). CREATIVE ECONOMY-BASED ENTREPRENEURIAL DEVELOPMENT MANAGEMENT IN THE INFORMATION AND DIGITAL AGE. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(3), 1087-1100. https://doi.org/10.31955/mea.vol5.iss3.pp1087-1100